In 18 months, the End Alcohol Advertising in Sport campaign has morphed from a grassroots campaign to one with global aspirations.

If your organisation would like to join the international movement to stop harmful alcohol advertising during sport, get in touch below:

A shared cause

a global aspiration

Activities around the world

Locations of organisations working to end alcohol advertising in sport

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World Map

Alcohol Action Ireland

Alcohol Action Ireland (AAI) is an NGO who act as an expert independent voice for policy change on alcohol-related issues, advocating to reduce levels of alcohol harm in Ireland and improve public health outcomes. Our advocacy in shaping Ireland’s legislative framework on alcohol controls, sought a prohibition of alcohol brand sponsorship of sport. The enacted law declines such provisions but provides modest measures on protecting child-centred activities from future alcohol sponsorship.

Alcohol Healthwatch

Alcohol Healthwatch is charged with providing expert advice on alcohol policy and planning matters to effectively reduce inequities in alcohol-related harm. We aim to phase out and replace alcohol sponsorship from all levels of sport in Aotearoa New Zealand deploying a range of policy, environmental and community action approaches.

EAAIS

The End Alcohol Advertising in Sport (EAAiS) campaign aims to ignite change across all professional sporting codes and build a better future for our kids by calling for alcohol advertising to be phased out of professional sport. In 2019, EAAiS officially partnered with Baseball Australia resulting in the first Australian sporting code to renounce alcohol sponsorships.

Free Our Sports

Free Our Sports is an Alcohol Justice campaign committed to exposing and eliminating alcohol advertising, sponsorships, branding, celebrity endorsements, and promotions from every sport, from college games to the Super Bowl, from the World Series to the World Cup and the Olympics.

Institute of Alcohol Studies

The Institute of Alcohol Studies is an independent body bringing together evidence, policy and practice from home and abroad to promote an informed debate on alcohol’s impact on society. Our purpose is to advance the use of the best available evidence in public policy decisions on alcohol. Our work is guided by the World Health Organisation’s policy recommendations, and we support calls for comprehensive restrictions on exposure to alcohol advertising across multiple types of media. We have published research showing the pervasive nature of alcohol sports sponsorship and the challenges faced by regulators seeking to control a potent industry.

Movendi International

Movendi International is the premier global network for evidence-based policy measures and community-based interventions to prevent and reduce the harm caused by alcohol and other drugs. Movendi International run a number of initiatives to expose the insidious promotion of alcohol in sport, namely a campaign to outbid Chang beer as the jersey sponsor of the Everton Football Club and placing public pressure on FIFA to end their alcohol sponsorships.

SAAPA

A collaborative initiative between eight Southern African countries, the Southern African Alcohol Policy Alliance (SAAPA) is a network which aims to address the challenge of harmonising and accelerating alcohol policy development in the region. In 2018, SAAPA supporters attended the South Africa v Australia cricket match at Newlands cricket ground wearing t-shirts calling for ‘No alcohol adverts in sport!’.

SHAAP

Scottish Health Action on Alcohol Problems (SHAAP) aims to provide an authoritative medical voice on the impact of alcohol on the health of the people of Scotland and to campaign for action to reduce this harm. In 2019, SHAAP was named as sponsor of the Scottish Women’s Football league, becoming the first Scottish football sponsorship specifically aimed at tackling Scotland’s alcohol problems.

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The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. 

©2020 Foundation for Alcohol Research & Education | PO Box 19 Deakin West ACT 2600 Australia | +612 6122 8600 | ABN 91 096 854 385 | Privacy Statement

The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. 

©2020 Foundation for Alcohol Research & Education

PO Box 19 Deakin West ACT 2600 Australia

+612 6122 8600

ABN 91 096 854 385

Privacy Statement